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"The Bottom Line
is
The Bottom Line..."
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"David Carleton Has Used His 32 Years of Sales
and Marketing Expertise to Help Hundreds of Dealers Around the World
Increase Their Sales and Profits."
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Henry Ford once said, "You can't build a
reputation on what you are going to do." I have this quote framed
on my office wall to remind me that I must constantly strive to exceed
dealer expectations.
Although I have a BS degree and MBA in marketing and was President of
the American Marketing Association in San Diego, my "in the
trenches" experience comes form having held 20 different positions in
sales, marketing and general management. I have worked for 9
different companies ranging from a start-up venture with virtually no
sales to Fortune 500 companies such as Black & Decker and Duracell
Battery Company.
For 6 years I was Vice President of Sales and Marketing for
Dimension One Spas where I developed sales, marketing and training
programs that have helped hundreds of dealers in 30 countries around
the world generate leads, increase sales and enhance
their marketing effectiveness
But the truth of
the matter is, I didn’t just wake up one morning and magically know
everything there was to know about effective marketing and lead
generation. It took me 32 years of research, testing, trial
and error, training, courses, books, seminars, etc. to get the level
of expertise and understanding that I have now.
I continue to spend hundreds of hours and
thousands of dollars every year trying to stay current on all the latest
sales and marketing techniques in lead generation. It's almost a
full time job and unfortunately, you have to sift through the coal to
find the diamonds. But I owe it to my clients and customers to
provide them with the best advice possible.
I help pool and spa dealers compete in highly competitive markets. Bad news such as inflation, recession, high gas
prices, and other world events can make consumers "close their
wallets" and stop spending. Knowing how to market "big-ticket"
products is as much art as it is science and is not something you
can read in a book or learn from traditional methods.
I now specialize
in showing dealers how to spend less and get more from their
marketing and advertising using guerrilla marketing tactics. I know what
works and what doesn’t. It’s that simple. And now I’m
ready to share my unique sales and marketing strategies with you.
In addition I am a contributing writer to several
magazines including SpaRetailer, bizSanDiego and Referral Success Magazine and do one-on-one consulting for
dealers and spa and pool manufacturers.
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If you have any questions about me, the services I offer or products I
sell I would encourage you to call or e-mail me. I want to be sure
that I answer your questions and exceed all your expectations.
David Carleton
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