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How Do You Expect Your Sales to Improve if Your Sales Strategies Don't?

 

 

 

 

An Uncertain Economy, Declining Home Values, Rising Gas Prices, and the Lack of Financing...

 It's Not Your Fault, But it is Your Problem!

It's How You Deal With These Issues That Will Determine Your Future. I Urge You to Read Every Word in This Letter Very Carefully…Yeah, It’s That Important!

 

Date:

From: David Carleton

San Diego, California

I know you're right in the middle of your busiest time of the year and yes I know you don't have a lot of free time or extra money to spare.  So you can save yourself a bunch of time right now by honestly reviewing these 2 options.

Option 1 - I am happy with the sales I'm getting now and am confident that my sales will be up this year.

Congratulations, you can stop right here!  You should click the small Red X button on the top right hand corner of your screen and go back to whatever you were doing before you came to this website, you don't need my help.

Option 2 - Sales are flat or down and store traffic is way off.  Things have picked up a little recently, but overall, my ads aren't brining in the leads they used to.  In addition, I've either stopped doing home shows and fairs or my sales at these events simply don't justify the expense any more.  I need some fresh ideas FAST to increase my sales.

If this describes your situation, then keep reading because I am about to give you some tools, ideas and strategies that can help you turn your business around while there's still time.

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As I’m sure you’ve already discovered, it now takes more than your typical newspaper ad, radio spot and weekend home show to get the sales you used to get.  Why?  Because the dynamics of the market have changed dramatically.  Shouldn't the way you market your business change too?

Being a great closer only helps once a customer comes into your store.  But that’s not the problem these days is it?  The problem is getting more traffic, more qualified prospects into the store in the first place!

But, if you're using the traditional marketing and lead generation methods out there today, then you're working twice as hard for half the results. 

No Matter What Brand You Sell, How High the Price, What Time of Year or How Bad the Economy is, People are Still Buying!

Your job is to stop justifying why your sales are flat or down and find new methods of attracting prospects.  Now is NOT the time to give into what I call “the down disease” – (everyone is down in sales so I don’t feel so bad that my sales are down too).

In times like these, your competitors will slow down or even eliminate some or all of their marketing efforts.  This creates an opportunity for you to capture their customers if you already have systems in place to do so.

Your job is to take advantage of this opportunity and find those prospects that ARE ready, willing and able to buy and make sure that they buy from you, not your competition. 

And guess what?  You don't necessarily need more marketing money to increase sales.  Instead, it's your ability to use the marketing money and resources you already have more effectively.

What it really comes down to is having sales generating systems in place that you can use to get a predictable and constant stream of sales regardless of what is going on around the block or around the world.

 Proudly Presents The...

Spa and Pool Dealer Guerrilla Marketing Online Boot Camp

 

In This Online Workshop, You’ll Discover How to:

Attract More Leads Convert More Prospects
Generate More Referrals Decrease Your Marketing Costs
Sell More to Existing Clients Differentiate Your Products

Spend Less and Get Better Results in All Your Advertising

 Leverage Your Time & Dominate Your Market Using Automated Systems

This is THE Most Comprehensive Guerrilla Marketing Training Ever Offered in The Industry

This Marketing Boot Camp is jam-packed with ideas to help you outsmart, out-market, and outperform the competition.  I teach very specific strategies that you can put into place to jump-start your business almost immediately

Look over my shoulder as I show you step-by-step how to build your dealership into the powerhouse you know it can be.  It's like having your own personal marketing consultant on your team.

Some Testimonials From Past Boot Camp Attendees

Straight to the Point.  Gave Me a Better Way of Looking at The Business and Helped Me More than Just Sales Training.

It was full of useful information and a different take on the situation.  Thinking "outside the box" and working "on" your business, not "in" your business.

Jeremy Peterson - Peterson Pools

Your Boot Camp Opened My Eyes to a Tremendous Amount of Potential Customers I Wasn't Reaching!

This boot camp gave me many unique resources to find new customers and bring them into my store.  I'm seeing a big increase in sales in our future. 

Mark Mesker, Paint Connection Plus

 

Dave's Education Marketing Concepts Are Great!

Specialty retail is getting tougher and tougher.  Dealers need all the tools they can get to stand out.  At the Boot Camp, they will learn inexpensive, effective tools to grow their business.

James Keirstead - Arctic Spas

Click Here to Read  Even More Testimonials

The great thing about this workshop is that all my strategies and methods will work regardless of which brand of pools and spas you sell.  In simple terms, there are only two ways to bring in more sales.  Find new customers or sell more to current customers.  I show you how to do both.

 

Here are The Dates, Times and Topics

 

Session #1 - July 22 -  3:30 PM - 5 PM EST

 

Secrets to Creating a Fast Track Marketing Plan

Did you know that companies that have a written marketing plan outperform their competitors by more than 30%?  Yet 95% of all businesses do not have one.  A written plan forces you to think strategically and out of the box.  What are you good at?  Are you better than your competition and if so how and why?  How can you exploit those differences to make prospects select your products and services over the competition?  At the end of this presentation, you’ll end up with your own personalized set of written goals and strategies for the year.  This is huge!

 

How and Where to Quickly Find Your Best Prospects

No matter how good your customer service is, how low your prices are and how great your products and services are, if you don’t have customers walking through the front door, you’ll soon be out of business.  Now, more than ever before, companies need to learn how to effectively promote their business.  This presentation will focus on dozens of low cost “out of the box,” promotional activities that will get you noticed by potential customers and the media and keep a constant influx of traffic flowing to your business.

Click here for a more detailed agenda

Session #2 - July 29 -  3:30 PM - 5 PM EST

 

Killer Lead Generation and  Advertising Strategies That Get Results!

There are hundreds, perhaps thousands of prospects in your trading area that have thought about doing business with you at one time or another. The secret is to develop a way to find them and convince them to buy or do business with you...today.  In this presentation, I’m going to show you specific advertising tips, techniques and strategies developed by some of the best marketers and copywriters in the business.

You’ll learn how to increase your qualified leads and advertising ROI regardless of the advertising media you use.  All types of advertising will be discussed including - yellow pages, direct mail, newspaper, internet, color versus black and white, big versus small, etc.

Click here for a more detailed agenda

Session #3 - August 5 -  3:30 PM - 5 PM EST

How to Close More Sales Using Automated Follow Up Marketing Systems

You know what most businesses do after the sale?  NOTHING!  Many companies all but stop their marketing efforts after the customer buys.  Once a prospect becomes a customer, you need to continue to build the relationship.  In this session, you’ll learn how you can make your customers happier and your business more money.  Continuing to build your relationships with your customers through unique follow up systems will get you more sales, testimonials and referrals than you can handle.

Easy Ways to Turn Your Website Into a Lead Generation Machine!

Are you spending huge amounts of time and money driving traffic to your website only to see a tiny percentage of visitors turn into paying customers?   How would you like your prospects to purchase your products or services on their first visit to your store? It’s possible with a dynamic “pre-selling” website.  In this session you’ll discover the critical elements that will make your website pre-sell like crazy.

Click here for a more detailed agenda

Session # 4 - August 12 -  3:30 PM - 5 PM EST

Referral Marketing Magic

SYSTEMIZE!  That’s the key to getting a constant stream of never-ending referrals.  Unfortunately, very few businesses do it.  In this session you’ll learn how to implement multiple “stealth” referral systems that will produce predictable, consistent, and repeatable results time and time again.  You’ll learn specific strategies and systems, checklists and forms that you can immediately put to use in your own business to start a river of new customers.  You’re gonna kick yourself for not using these easy strategies before.

Click here for a more detailed agenda

Session #5 - August 19 -  3:30 PM - 5 PM EST

 

Close More Sales Using Effective Store Layout & Design

If you've implemented the advertising, Internet and lead generation strategies in all the previous sessions, you are going to be driving a ton of traffic to your store.  Now we want to be sure that you make the buying experience great for the customer and as profitable for you as possible.  How?  Effective store layout and design.

 

How to Make Your Customers Fall in Love With You

Let's face it, customer service out there stinks - you've experienced it yourself.  Whether its buying shoes, a car or getting work done around your house.  That creates a huge opportunity for those dealers that want to stand out from the crowd and grow their business at the same time.  Customers want to be treated like someone special - and they should - they pay the bills!  In this session, I’m going to show you how to turn ordinary customers into evangelists for your business by using simple customer service ideas that you can start using tomorrow.

Click here for a more detailed agenda

Check Out a Few More Testimonials...

David's Follow Up Marketing and Website Design Strategies Are Terrific!

I can't believe how easy your systems were to set up and how great the results have been in such a short time.  I'm already seeing great results from implementing just a few things I learned.  I highly recommend your boot camp to anyone who wants to quickly and easily get generate more leads, sales and referrals.

Phil Sandner, Easy Spas

Any Dealer Serious About Growing Their Business Would Benefit From This Boot Camp!

Great information presented in an easy to follow format. Your boot camp really made me stop and think about how we are presently doing things and how to incorporate what I learned.  I expect to implement many concepts into our current marketing and advertising plans.

Troy Weber - Sensational Spas

 

The Training is Very Detailed and Comprehensive and Provides All of the "How to's" for Success!

We have to be pro-active and try new things to be successful.  Your follow up systems provide concrete action items that can increase revenue without increasing your ad budget.

Jaden Kemp - Bullfrog Spas

Click Here to Read  Even More Testimonials

How Does This Online Webinar Thing Work?

Even though this workshop takes place online, it will be a live event.  This means that I will be presenting to you in "real time".  The service I use is called GoToWebinar.com and it lets you sign on and view everything that I am presenting right on your own computer screen.

After you register for the event, you will be sent an e-mail link that you use to sign in for each session.  Then you simply mark your calendar for the date and time of each session.  A few minutes before the start of each session, simply type in the website address, login and password I've given you.  Then sit back and relax as I present the topics of the day.  It's like having your own box seats to this major event!

Each workshop lasts about 90 minutes and there's even a way to type in live questions during the presentation.

If you are unsure that you can make each workshop session, you have the option of purchasing the entire audio and video workshop for just a few dollars more.

How Much is My Investment for This Unique Event?

This is the same 2-day boot camp I presented live in 15 cities across the USA last year for $1500 per person. You already read some of the great testimonials from the attendees that paid that and how much the liked it.

Towards the end of last year I decided to take some time off and stopped doing the live workshops.  But in the last few months due to the continuing decline of spas sales worldwide, I've gotten a ton of calls from dealers asking me to come to their city and put on another boot camp.

This time , rather than go from city to city and only reach 20 dealers at a time, SpaRetailer Magazine asked if I'd be willing to put on a "webinar" so that hundreds of dealers all over the world could participate.  I love this idea because now I don't have to travel away from sunny San Diego and dealers don't have to pay airfare, hotel, meals, etc and be away from their store during the critical summer time selling season. - A true win-win for everyone.

Your Investment for All This Training is Only $247

Why am I Charging So Little For This Workshop?

3 Reasons...

1 - When I put on the live workshops, I had shell out money on flights, meeting room rentals, cab fare, audio/video equipment, handout materials, parking, meeting room rentals, etc., etc. etc.  Doing an online webinar eliminates all those expenses.  This is no BS - I can now pass along those savings to you.

2 - $247 puts this information within reach of the vast majority of dealers. It's not too expensive even for those dealers that are truly struggling just to keep the doors open.

3 - Any dealer who's not serious enough about quickly turning their business around to invest $247 into this boot camp probably isn't going to take the time to use these strategies anyway.

Simply Select The Option That's Right For You...

Here's What You Get:

Option 1
Option 2
Option 3
Watch and Listen Live to Each Boot Camp Session
MP3 Recordings to Listen Later
Each presentation will be recorded so you can listen to them in your car, from your CD player or on your computer.  You will be able to download all these MP3s within 2 weeks of each session.
 

Videos of Each Session

Worried about missing some of the sessions?  Don't be.  Each session will be video taped and available for download within 2 weeks of each session.  That way you can watch them again and again at your leisure. 

A great idea for multiple stores or to train other members of your team

 
 

Decide on the plan that's right for you and simply click on the register button

$247
$297
$347
Click Here to Register >>>> REGISTER REGISTER REGISTER

Still Not Convinced?  Let Me Make This Even Easier For You...

100% Money-Back "Listen and Leave" Guarantee!

 

 

 

 

 

 

 

I am so confident that you'll be happy with the knowledge gained from this workshop that I am going to give you an unheard of no-questions money back guarantee. 

If at the end of the first session (July 22), you don't feel as though you're getting all that was promised and you're not satisfied that what is being taught is was worth the money you paid, just let me know I will give you your money back.

Simply me an e-mail within 24 hours and ask for your refund I'll promptly send you back your money.  No hassles no penalty, no fine print.  It's that simple.

You Really Have Nothing to Lose and Increased Sales and Profits to Gain - The Risk is All Mine!

By the way, if you can just sell one more spa or install one more pool, this course will not only have more than paid for itself, but you will have gained insights into growing your business that you will be able to use forever!

 

 

 

The next move is up to you.  I’ve shown you that The Boot Camp is as risk free as any offer can come.  You and I both know that if you’ve read this far in the letter, you’re seriously interested in increasing your sales, profits and personal income.  All that’s left to do now is take action.

(You Can Register 24 hours a day, 7 days a week)

 

I Would Recommend The Boot Camp to Other Spa Dealers

It is a good way to get you to think "outside the box" and look at ideas you might not have considered. Your referral strategies showed me how to expand our referral system into something that will generate more business.

Theodora Sergion, Nicholas Pools

 

I Loved The Many Ways of Advertising and Marketing That Were Presented

Companies have to look at non-traditional forms of advertising to survive and you presented good things to put into action.  We will use many of the methods taught.  Many ideas to build and maintain the business.

Troy Derheim - Tubs of Fun

 

The Follow Up Information Was Fantastic.  I am Going to Use it Immediately!

Valuable marketing information. Our sales will double this year.

Amy Brower - Lake Country Pools

I wish you continued sales success!

Sincerely,

P.S. Many dealers complain, but few ever act.  I hope you’ll act on this opportunity!

 

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