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Webinar Agenda, Dates and Times   Session #1 - July 22  -  3:30 PM - 5 PM EST   Secrets to Creating a Fast Track Marketing Plan Did you know that companies that have a written marketing plan outperform their competitors by more than 30%?  Yet 95% of all businesses do not have one.  A written plan forces you to think strategically and out of the box.  What are you good at?  Are you better than your competition and if so how and why?  How can you exploit those differences to make prospects select your products and services over the competition?  At the end of this presentation, you’ll end up with your own personalized set of written goals and strategies for the year.  This is huge!   Learn How To: Develop Your Brand Image - What is it now and what do you want it to be - this drives everything else Strategically target and own niche markets that you may not have known existed before Develop a Unique Selling Proposition (USP) that will give you a distinct advantage over any and all competitors.  Get this one thing right and your business will thrive! Install and implement effective systems throughout your business to improve efficiency and profitability SWOT Analysis - I'll discuss and help you create your Strengths, Weaknesses, Opportunities and Threats – once you understand this, it will change the way you view everything else in your business. Increase customer satisfaction, loyalty and future profits Get so close to your customers and prospects that your competition is virtually locked out Each person that signs up will be e-mailed a marketing plan outline ahead of time that they'll need to use during this session. How and Where to Quickly Find Your Best Prospects No matter how good your customer service is, how low your prices are and how great your products and services are, if you don’t have customers walking through the front door, you’ll soon be out of business.  Now, more than ever before, companies need to learn how to effectively promote their business.  This presentation will focus on dozens of low cost “out of the box,” promotional activities that will get you noticed by potential customers and the media and keep a constant influx of traffic flowing to your business. Discover How To: Use emotional appeals that stimulate people to action.  Understand and use these triggers that drive your prospects to make decisions The huge advantage of Niche marketing.  I’ll give you a variety of ways to identify and target your own niche.  Get this right and you’ve just eliminated 90% of your competitors How to use a very simple free report to generate sales.  I’ll give you a ton of tactics for getting your special reports opened, read and appreciated Implement a system of getting testimonials that will provide your business with one of the most important and effective closing tools you could ever want How to get your prospects to “raise their hands” showing you that they are qualified prospects and demonstrate their interest Generate buzz using viral marketing techniques that cost you almost nothing   Session #2 - July 29 -  3:30 PM - 5 PM EST   Killer Lead Generation and  Advertising Strategies That Get Results! There are hundreds, perhaps thousands of prospects in your trading area that have thought about doing business with you at one time or another. The secret is to develop a way to find them and convince them to buy or do business with you...today.  In this presentation, I’m going to show you specific advertising tips, techniques and strategies developed by some of the best marketers and copywriters in the business. You’ll learn how to increase your qualified leads and advertising ROI regardless of the advertising media you use.  All types of advertising will be discussed including - yellow pages, direct mail, newspaper, internet, color versus black and white, big versus small, etc. You'll Learn How To: Create more effective newspaper ads guaranteed to bring in more qualified leads Develop irresistible offers that prospects can’t find anywhere else Increase your response rates to yellow pages ads using simple techniques that cost you less than you’re currently paying Use secret direct mail writing techniques in your ads that can double your response rates Utilize the art of writing effective headlines to get your prospects to read your all your ads Apply psychological reasons why people buy to hook your prospects before they even walk into your store Track all your promotional efforts so you can put your money where it is most effective   Session #3 - August 5 -  3:30 PM - 5 PM EST How to Close More Sales Using Automated Follow Up Marketing Systems You know what most businesses do after the sale?  NOTHING!  Many companies all but stop their marketing efforts after the customer buys.  Once a prospect becomes a customer, you need to continue to build the relationship.  In this session, you’ll learn how you can make your customers happier and your business more money.  Continuing to build your relationships with your customers through unique follow up systems will get you more sales, testimonials and referrals than you can handle. I'm Going To Explain How To: Set up a TRULY automated follow-up marketing system for current customers that runs 24 hours a day, 7 days a week, 365 days a year Create a second follow-up marketing system for potential customers that come into your showroom for the first time and don’t buy. Use a unique auto pilot post card system to significantly grow your business and increase your network of potential referral partners. Discovering and using this system is worth the entire price of the Boot Camp by itself! Use unique e-mail marketing techniques to make your prospects fall in love with you forever Utilize the old fashioned newsletter to stay connected to your customers, prospects and vendors Ask for and get the best testimonials possible Easy Ways to Turn Your Website Into a Lead Generation Machine! Are you spending huge amounts of time and money driving traffic to your website only to see a tiny percentage of visitors turn into paying customers?   How would you like your prospects to purchase your products or services on their first visit to your store? It’s possible with a dynamic “pre-selling” website.  In this session you’ll discover the critical elements that will make your website pre-sell like crazy. I’ll Teach You How To: Use the biggest search engines like Google, Yahoo and MSN to build your local business Send a ton of pre-qualified prospects to your website without spending a dime on advertising Build traffic and get your customers to return to your site over and over Use secret internet marketing techniques to automate and build your business How to add audio and video to your web site for less than the price of tank of gas Avoid the top mistakes that businesses make with their websites Get quality content for your web site without writing a word of it yourself Increase traffic to your website for little or no cost   Session # 4 - August 12 -  3:30 PM - 5 PM EST Referral Marketing Magic SYSTEMIZE!  That’s the key to getting a constant stream of never-ending referrals.  Unfortunately, very few businesses do it.  In this session you’ll learn how to implement multiple “stealth” referral systems that will produce predictable, consistent, and repeatable results time and time again.  You’ll learn specific strategies and systems, checklists and forms that you can immediately put to use in your own business to start a river of new customers.  You’re gonna kick yourself for not using these easy strategies before. In This Presentation, I’m Going To Show You: The two most important referral programs that every business should be using, and it’s not word of mouth How to identify referral partners. Identifying and getting them to sign on will bring you more qualified, ready to buy customers than any advertising program you could ever run Successful referral tactics from other industries.  I’ll show you letters, scripts, examples that you can “steal” and use immediately Get your referral partners to think of your business first when they are asked for a recommendation How to get the media/press to send you tons of free referrals How to help the right people give you more referrals.  I‘ll show you the most effective ways – it’s easier than you think Got COI?  You sure do, but may not even know it.  Tapping into your COI can flood your store with more referrals that you can handle The 4 keys to effective referral marketing systems   Session #5 - August 19 -  3:30 PM - 5 PM EST   Close More Sales Using Effective Store Layout & Design If you've implemented the advertising, Internet and lead generation strategies in all the previous sessions, you are going to be driving a ton of traffic to your store.  Now we want to be sure that you make the buying experience great for the customer and as profitable for you as possible.  How?  Effective store layout and design.   In This Enlightening Session You'll Discover: How the colors you've painted your walls can influence how people buy - this is really amazing stuff How to literally track customer shopping patterns in your store and then use this information to increase sales of your most profitable products What role does proper lighting play on sales?  More than you think Signage - what works and what doesn't both inside and outside your store See your store through your customers eyes using the store audit process - you won't believe the things you'll discover Displays, fixtures and simple merchandising techniques to sell more accessories How to Make Your Customers Fall in Love With You Let's face it, customer service out there stinks - you've experienced it yourself.  Whether its buying shoes, a car or getting work done around your house.  That creates a huge opportunity for those dealers that want to stand out from the crowd and grow their business at the same time.  Customers want to be treated like someone special - and they should - they pay the bills!  In this session, I’m going to show you how to turn ordinary customers into evangelists for your business by using simple customer service ideas that you can start using tomorrow. Watch As I Reveal: The 12 point customer complaint checklist – review this list with your employees regularly and watch your customer service improve DRAMATICALLY 12 EASY customer service ideas that are guaranteed to make your customers “sing your praises”.  They are so basic that any business can do it...but hardly any do. The 2 biggest mistakes 95% of all businesses make after the sale is made – change these 2 things and your sales will increase dramatically Your ETDBW score?  Knowing your score can make the difference between good and outstanding customer service.  Take the test and find out 16 goodwill freebies that make a big impression on your customers – They’re easy fun and cost you almost nothing How to make a good first impression.  I'll show you 11 ways to make a good impression on every potential customer that calls or comes into your store or office Simply Select The Option That's Right For You... Here's What You Get: Option 1 Option 2 Option 3 Watch and Listen Live to Each Boot Camp Session • • • MP3 Recordings to Listen Later Each presentation will be recorded so you can listen to them in your car, from your CD player or on your computer.  You will be able to download all these MP3s within 2 weeks of each session.     • • Videos of Each Session Worried about missing some of the sessions?  Don't be.  Each session will be video taped and available for download within 2 weeks of each session.  That way you can watch them again and again at your leisure.  A great idea for multiple stores or to train other members of your team     • Decide on the plan that's right for you and simply click on the register button $247 $297 $347 Click Here to Register >>>> REGISTER REGISTER REGISTER   Home  || Testimonials || Who is David Carleton || FAQ || Tell Friends